DESIGN EVOLUTION 2.0
WEB360 & MOBILE APP 360/VR 2.0
In 2016 the Jaunt mission statement was to become the “Netflix of VR”.
The Jaunt library of cinematic VR content had grown considerably and I was asked to propose a V2.0 redesign of the consumer web and native mobile app user experience.
MOBILE APP 360/VR 2.0
The Jaunt VR native mobile apps (Android/iOS) were originally envisioned as an experimental “3D” app primarily focused on exploration, browsing and playing of a selection of cinematic VR experiences.
Google Cardboard and Samsung Gear VR held an early lead in consumer interest in mobile VR due to it’s ease of accessibility and low-cost.
The Jaunt VR 1.0 design had been trying to capitalize on this new consumer enthusiasm by supporting a fully immersive experience including gaze-based navigation and in-headset browsing for Samsung Gear and Google Cardboard.
As mobile VR matured, it became evident that mental models for gaze-based interactions were not ideal and a clear split path in VR platforms had emerged- devices with a controller and those without.
THE SWITCH TO 2D BROWSING
A new design would allow for a native mobile browsing touch experience to replace gaze-based interactions and would support 360 & VR viewing in the player view. Improving the browsing experience to traverse a large library of content would improve a few key metrics, such as video completion rate and videos per user session watched.
GRID PATTERNS & WIREFRAMES
• Exploring grid patterns for traversing a large content library.
• The browser experience across desktop and mobile features content positioning and greater flexibility.
• A clear visual system and hierarchy is defined to promote exploration and discovery by the user.
IMPROVED SEARCH
DISCOVERY & SEARCH
While working within the constraints of the current data architecture, improving user discoverability through search results was a feature focus. When users try a search and get no results, there’s a high risk of abandonment. But paying attention to design details can turn this potential for “No results” into a meaningful result and an opportunity for content discovery.
CONTENT FEATURING
DRIVING DISCOVERY & EXPLORATION
Featuring and content placement by curation is controlled by a publishing manager. Navigation, categories and content playlists can be added, removed or changed based upon product and user insights. A clear visual hierarchy within a design system allows for discovery based decisions and browsing optimized for cross-platform native experience and the web360 experience.
